About Us

Who?

Sterling Main Street is a volunteer-driven organization.  The downtown belongs to all of us; it’s everyone’s neighborhood.  It is the community’s investment in our downtown, through Sterling Main Street’s annual partnership campaign and event sponsorships which keep us strong.

Sterling Main Street’s board of directors, staff and committees are responsible for planning and implementing its various projects.  Please contact us if you would like to get involved.

The Sterling Main Street Board of Directors are:
Brian Grummert (Grummert’s Hardware), President
Sheila Martinez (US Bank), Vice-President
Nick Lareau (Edward Jones), Secretary
Jon Byar (Midland States Bank), Treasurer
Linnea Koch (LK Design Source)
Mike Sprague (State Farm)
Dana McCoy (CGH Medical Center)
Mark Jennings (Re/Max Sauk Valley)

Ex Officio Community Liaisons (non-voting members):
Shelley Gottel, Sterling Today, Inc.
Kris Noble, Sauk Valley Area Chamber of Commerce
Scott Shumard, City of Sterling

Our Staff:

Janna Groharing
Executive Director
janna@sterlingmainstreet.org

Lori VanOosten
Marketing Assistant
lori@sterlingmainstreet.org

What?

Sterling Main Street is a 501(c)3 non-profit organization dedicated to the revitalization of Downtown Sterling. Sterling Main Street was recognized as one of Illinois’ Main Street programs and received National Main Street accreditation in 2009 by the National Trust for Historic Preservation. Sterling Main Street has maintained its accreditation with Main Street America annually since then.

Main Street America is a movement. Main Street America has been helping revitalize older and historic commercial districts for more than 35 years. It is the leading voice for preservation-based economic development and community revitalization across the country. Made up of small towns, mid-sized communities, and urban commercial districts, Main Street America represents the broad diversity that makes this country so unique. Working together, the programs that make up the Main Street America network help to breathe new life into the places people call home.

Main Street America is a mark of distinction. It is a seal, recognizing that participating programs, organizations, and communities are part of a national movement with a proven track record for celebrating community character, preserving local history, and generating impressive economic returns. Since 1980, over 2,000 communities have been part of Main Street, bringing renewed energy and activity to America’s downtowns and commercial districts, securing $61 billion in new investment creating more than 525,000 net new jobs and rehabilitating 251,000 buildings.

Main Street America is a time-tested strategy. Main Street America communities are encouraged to make use of a time-tested approach, known as the Main Street Approach. The Main Street Approach is rooted in a commitment to broad-based community engagement, a holistic understanding of the factors that impact the quality of life in a community, and strategic focus on the core principles of downtown and neighborhood revitalization: Economic Vitality, Design, Promotion, and Organization.

Where?

Sterling Main Street focuses its efforts on the Downtown Business District as defined the zoning code of the City of Sterling.  Its boundaries are roughly Avenue C to the West, 5th Street to the North, 4th Avenue to the East, and the Rock River to the South.

Our office is located at 318 First Avenue in Downtown Sterling.  Office hours are Monday through Friday from 8:30 AM until 5:00 PM.

Why?

  • To promote Downtown Sterling as the heart of the community.  We are activating Downtown Sterling with great events for families and friends!
  • To keep downtown looking great – whether its offering such tools as our Facade Grant Program or through our Clean & Green beautification efforts throughout the year.
  • To strengthen the economic vitality of the downtown by encouraging business diversity.  We are the experts of downtown.  We know where to go and who to talk to to get things moving.  If you want to start a business or invest in Downtown Sterling, come see us first!